However, this is something I want to do in my free time without worrying about budgets and deadlines and all of the other things that make life hectic at ‘normal’ start-ups.

After some thought, I decided my ideal soft start-up would be:

• Powered by WordPress (and DukaPress if need be). Because it would then be super easy to launch.
• Something that would take less than an hour of my time everyday
• Something in which I could easily outsource the “kazi ya mkono”.
• Something through which I could experiment any way I like. For example, I want to test new marleting ideas, site optimization, SEO methods etc.

I had all the above down by the beginning of the year. Now I just had to find a damn start-up idea. An idea presented itself one day when I had to kill two hours in the Nairobi CBD. I’m not known to love shopping but I found myself wandering the streets looking at shop windows. I noticed that almost every second shop had some sort of special discount on their products or some sort of sales offer.

And thus, Funua was born. Basically, Funua is a website which is where you want to go if you want to know about sweet discounts and sales offers in Nairobi. You want to go out shopping? Why don’t you open up Funua.com and see if you can save some money? Uchumi ni mbaya and if you can save something then you should. Funua is your friend.

What did it take to make?

• WordPress
• Genesis Themes
• A bunch of WordPress plugins to help with SEO and other things
• I hired someone to walk the mean streets of Nairobi lookin’ for deals-you-cannot-refuse.

The website development cost a grand total of Zero shillings. Though I wonder how much it would have cost if I did not do it for myself.

What do I think I will achieve with this?
No delusions of grandeur here! I am very alive to the fact that it could be dead in a month or two. But I’m hoping to:

• See it grow to a respectable level of traffic
• Maybe – and that’s a big maybe – a high level of traffic will mean that we can charge businesses to be “featured”
• Primary method of monetization will be Google Adsense so that it can, at least, pay for its own expenses
• Perhaps most importantly, it will be a test-bed for all my socal media, SEO and other ideas. I’m looking forward to this!

So, if you want the scoop on the latest and greatest sales and discounts in Nairobi, you know where you want to go.

Send a short message to your friends encouraging them to man up and use contraceptives … a LITTLE step that can go a LONG way in lowering the number of STIs and unwanted pregnancies. Do your part now!

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People in The Netherlands have always looked up to the USA. It won’t be long before that stops, I guess. These are

stories I read, watched and heard in the mainstream media over here:

• your political system is one of the most corrupt systems in the world
• your politicians represent companies instead of people
• your government will probably censor the internet
• your government detains without trial
• your government tortures people
• your government hires mercenaries
• your government does nothing to improve education
• your president doesn’t have any real influence over what happens
• your presidential candidates are stupid beyond belief
• your presidential candidates promote stupidity
• your presidential candidates are not taking seriously over here
• your elections are a joke
• your media outlets cannot be trusted
• your media outlets focus on distractions instead of main issues
• your people are fucked when they’re uninsured
• your infrastructure is collapsing
• your economy will soon be top 3 instead of #1
• your economy will probably collapse a second time

So it’s not only Reddit or The Daily Show that is covering these issues. Other countries are watching and passing the popcorn while your country is collapsing. And I think it will get worse, not better. I am 29 years old and looking back at the world’s history I don’t think the problems above will be solved during my lifetime. It will probably have to get a lot worse before a movement arises that’s big enough to demand real change.

Now you’ll probably read this, take one small point out of my story and comment on that. That’s okay, but please notice the trend of what’s going on in your country. Do something about it. We need our big brother to act like role model. Right now he’s high as a kite.

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“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.”

~Steve Jobs